In today’s highly competitive market, simply having a great product and securing funding is no longer enough to ensure success. To take your business to the next level and stand out from the crowd, investing in competitor research has become an invaluable tool. By studying your rivals, even the most established brands can learn new tricks to stay ahead of the game.
Here are the top reasons why competitor research is important in 2023:
1. Provides Pricing Clarity
Examining your competitors’ product pricing can inform your own pricing strategy, giving you a competitive edge when consumers are choosing between similar product offerings. This research can also help you compare your profit margins and relative market positions. It is important to note that this kind of research works for both the products you are selling and the ones you are buying.
2. Improves Your Product
Studying your competitors’ features and functions can help identify unique selling points that your product may lack. By evaluating their offerings, you can determine how their strategy and product differ from your own, and target areas that may need improvement to compete.
3. Identifies Gaps In The Market
Competitor research can inform you of gaps in the market that are not currently being served by your own or your competitors’ products. Analyzing consumer feedback can help identify areas where your competitors may be falling short, such as poor customer service or sub-par products, and give you the opportunity to fill those gaps.
Overall, competitor research is a readily available tool that any business can use to gain a competitive advantage. As new startups continue to populate the market, it is more important than ever to set yourself apart from the competition. So, insight into your competitors’ operations can provide valuable information about pricing, features, and market gaps that can help propel your business forward.