How Your Business Can Boost Its Visibility: 7 Expert Tips
Achieving greater visibility for your business can be challenging in today’s crowded digital marketplace. However, there’s one tried-and-tested marketing principle that can help: the Rule of 7. This basic framework involves exposing potential customers to your brand at least 7 times before they take notice and consider investing in your products or services.
If you’re looking to improve your business’s visibility, here are 7 expert tips for implementing the Rule of 7:
1. Understand Your Customer Base
To effectively target your audience, create buyer personas that outline their demographic and behavior. Identify where your customers spend their time online and offline so you can focus your marketing efforts in those areas. Research your competitors’ clientele to see how your product stacks up and what you could improve to meet market needs.
2. Develop a Solid Plan
Based on your research, create a detailed marketing plan that addresses how, where, and when you will reach potential customers. Highlight timelines, goals, and metrics to help track your progress.
3. Implement a Remarketing Plan
Retargeting is a cost-effective way to reignite customer interest in your brand by presenting them with ads on social media or other platforms after they’ve already visited your website.
4. Activate Your Digital Prospecting Channels
Digital prospecting involves finding new audiences that fit your buyer personas to convert into customers. Utilize online channels like social media, email and your website to attract new leads.
5. Address the Entire Buyer Lifecycle
It’s important to cover every stage of the buying process, from awareness to conversion to advocacy. Ensure your content marketing strategy includes appropriate content for each stage of the journey.
6. Use Social Channels to Promote Your Content
Paid, owned, and organic social media strategies should all be part of your content amplification plan. Encourage potential customers to read and share your content, which will drive more traffic to your website and hopefully generate more leads.
7. Nurture Your Leads
Email campaigns are the most common form of lead nurturing. By sending emails to potential customers, you can encourage them to take more interest in your brand and eventually make a purchase. Make your customers feel valued to increase their likelihood of buying from you.
Incorporating these 7 tips can set your business on a successful path toward higher visibility and more conversions in today’s digital market.
