A 3D printing business might sound like a lucrative business. However, everything’s not as easy as it seems. You need to figure out which strategies you can use to promote your business to your target audience.
There are several methods out there that you can use, but you have to decide which of them will give you the best possible outcomes. That said, if you’re looking for a good mix between affordability and result, then email marketing might just be the answer you’re looking for.
Despite being an old-school method, email marketing still proves to be quite an effective marketing strategy these days. That said, if you want to promote your 3D printing business via email marketing, here are some tips you have to consider:
Give Incentives to People on Your Mailing List
In other for people to get hooked on your email, you don’t just have to convince them to sign up. At the same time, you should also give them an incentive that will make them want to sign up.
For example, you can give an incentive in the form of a discount for their first few orders, or a custom design for their print for free. It could be anything that will offer some form of value for your target customers.
This way, it will be much easier for them to give their email address and subscribe to your newsletter in return. After all, this will make them feel like they’re valued instead of just you going after their money.
Use Custom Email Templates
Don’t just settle with one form of email content. As much as possible, vary your email content whenever you reach out to your target audience. Keep in mind that sending the same email over and over again won’t engage them.
Instead, you have to make them like you’re offering them something valuable. One way to achieve that is to mix up your content and use custom small business email templates to do so. This way, you can easily grab the attention of your target audience since you’re giving them something new and fresh every single time.
Here are some examples you want to take note of:
- Product and/or service information designed to inform your customers of your 3D printing service and the products you offer. You can also inform them about some major updates regarding your 3D printing business.
- Promotions and discounts which you can give to your customers whenever they avail of your 3D printing service or purchase a 3D-printed product.
- Events that work effectively when you’re hosting an event in your area. This could be your opportunity to showcase how good your 3D-printed products are and what your customers can benefit from your 3D printing service.
- Newsletters which you can use to distribute all types of information, including promotions, business updates, etc.
Don’t Forget the Call-to-Action
While you’re making your custom email content, it’s easy to forget to include a call-to-action somewhere in your email. Needless to say, every email that you send must always contain a clear CTA, even if your main purpose is to just give your target audience updates.
To increase the likelihood of people clicking on your CTA, you want to make sure it’s visually clear and compelling. Don’t try to make it too long or too wordy, as it will only cause the reader to become uninterested rather quickly.
Also, use a CTA that’s action-oriented, something that will prompt them to take an action such as “Download Now”, “Avail Now”, “Click Here”, “Check This Out”, and more. Lastly, make sure it’s easy to find.
Build Customer Loyalty
Lastly, you want to make sure that when you’re promoting your 3D printing business via email marketing, you have to be able to build customer loyalty. This is a proven method of building long-term relationships with your customers.
Luckily, there are a few ways you can do to achieve this.
For example, you can send a customer a greeting card highlighting their birthday. Then, you pair it up with a discount coupon. This way, they’ll be more likely to visit your website/online store and make a purchase.
You can also send an automated email to people in your mailing list who haven’t bought anything from you in a while. Same as the previous one, pair it up with a discount coupon to entice them to make a purchase.
The Key Takeaway
Email marketing might be an old-school method for promoting a business, but it’s still quite effective even at this point where social media marketing is taking the world by storm. It gives your business a bit of room to grow and improve, and it also allows you to reach prospects you never thought were reachable back then.