Are you looking to take your marketing and brand activations up a notch in 2023? Are you looking for fresh, unexpected ways to get people talking about your products and brand?
Marketing teams are constantly faced with the challenge of coming up with innovative, impactful ways to engage their target audience. With the ever-changing consumer landscape and new social channels arising every day, it can be hard to keep on top of trends and stay ahead of the competition.
By taking advantage of digital tools such as immersive technology, creative content production and AI-driven marketing, brands can elevate their activations above what has been seen before. So, here is a look at some innovative brand activations that you should try out this year.
What Is Brand Activation?
Brand activation is the process of creating an emotional connection between a brand and its customers. It’s about creating experiences that will leave a lasting impression on customers, and encourage them to become loyal to the brand.
By utilising the latest digital tools and solutions, brands can create unique and engaging experiences that will help them stand out from the competition, ensuring that customers remember them for all the right reasons.
Why Is Brand Activation Important?
Brand activation is important because it helps to create an emotional connection between customers and the brand. By creating memorable experiences, brands can build loyalty and trust with their customers, which will help make their brand seem more distinctive, relevant, and reputable.
In addition, brand activations can help to increase sales and drive customer engagement, as customers are more likely to purchase products or services that they have a positive emotional connection with; this is why brands need to create experiences that will leave a lasting impression.
Best Innovative Brand Activations
So, just what forms do these brand activations take? There are a number of options, including:
- Augmented Reality (AR) Experiences
AR technology has been around for a while, but it’s only recently that brands have started to use it in their activations. By creating interactive experiences that allow users to interact with products or services in an immersive environment, companies can create memorable and engaging experiences that will leave a lasting impression on customers.
- Virtual Reality (VR) Events
VR technology is becoming increasingly popular, and it’s a great way to create unique experiences for customers. By hosting virtual events, brands can give their customers an immersive experience that they won’t forget. From virtual concerts to interactive product demos, the possibilities are endless.
- Interactive Experiences
Interactive experiences are a great way to engage customers and create memorable moments. By utilising digital tools such as touchscreens, motion sensors and voice recognition, brands can create interactive experiences that will keep customers engaged and entertained.
Another great interactive experience to boost brand activation is photo booths at corporate events – these are a great way to capture memories and create content for social media and can be decorated with your branding, logo and colours. When shared on social media, this means that your brand has greater reach, and can be very effective.
So, don’t hesitate to seek out reputable companies that offer photo booth hire for corporate events in London, such as Event Rhino, to book your booth.
- Influencer Marketing
Influencer marketing is a great way to reach new audiences and create brand awareness. By partnering with influencers who have an engaged following, brands can leverage their influence to promote products or services.
- Gamification
Gamification is a great way to engage customers and get them excited about your brand. By creating interactive games that are fun and engaging, brands can create memorable experiences that will keep customers coming back. Some great examples include scavenger hunts, trivia games and virtual reality experiences.
While these may seem simple, they can be incredibly effective when it comes to creating brand loyalty and engagement, and this works by creating an emotional connection between the customer and the brand.
- Social Media Challenges
Social media challenges are a great way to get customers involved and create buzz around your brand. By creating fun and engaging challenges, brands can encourage customers to share their experiences on social media, which will help to increase brand awareness.
- Live Streaming Events
Live streaming events are a great way to reach a wider audience and create an interactive experience for customers. By hosting live streams, brands can engage with their customers in real time and create an immersive experience that will leave a lasting impression.
Final Thoughts
These are just a few of the innovative brand activations that you can try in 2023. By drawing upon these strategies, you can create memorable experiences for your customers that will help to increase brand loyalty and engagement.
