What is the one thing about a quarantine that you will never forget? The day they downloaded TokTok and got addicted to the most amusing social networking platform ever is a defining moment in the lives of many.
As if dancing and Gen Z weren’t enough, TikTok’s content and For You Page make it a must-have for every age group. When it comes to the For You Page, it’s your home feed, but it’s customized depending on what videos you’ve liked and watched in the previous day or two. Do you want to have a good laugh? TikTok’s videos will always be amusing. Were you watching videos of puppies? All-day long, Tok-Tok will keep showing you cute baby animals. Are you a mother? You may feel disoriented in a labyrinth of mom-related advice and techniques. To create TikTok precisely what you’re searching for, the algorithm of the For You Page is used.
In other words, how can a company take advantage of the swelling wave of the TikTok app? Ads on social media have become a must-have for every company looking to expand and scale. Using ads, you may reach a more specific audience interested in and willing to pay for your product, service, or knowledge. Ads reduce the amount of time spent creating new content while exposing your business to a new audience every day.
TikTok vs. Facebook
Ads on Facebook are widely used by companies looking to expand their reach and revenue. That implies there is more competition. There is a lot of time and money spent on creativity, message, and costs. Fewer businesses are advertising on TikTok, which means that the creative may be more native, the cost is cheaper, and the copy is nearly non-existent since fewer brands are competing with.
Although there were some obstacles to overcome when I initially considered running TikTok advertising, I was able to expand and scale my company successfully on the new platform with a little ingenuity and determination.
Work with a TikTok influencer
It’s all good! It’s best to outsource it. There are a plethora of talented TikTok artists. A TikTok tutorial is a great place to start if you’re new to the platform and want to learn how to use it effectively. They don’t need to have a large following. More followers are less desirable. It is easier to deal with influencers with lesser followings, and all you need is creativity. Inquire about their media kit and give them your free goods in return.
Think of these connections as being between you and a human being. Tell them what you loved about them, what you want to gain from working together, and, most crucially, what they may expect from working with you. The quality of the material you get depends entirely on your connection with the people who create it.
How much do TikTok ads cost vs Facebook?
As little as $20 (£14) a day is all it takes to host a Tik Tok ad. There are fewer advertisers on TikTok and less competition, which means that TikTok advertisements are half the price of Facebook ads. Compared to other advertising platforms, TikTok has the highest click-through rate and the most eyeballs on your business.
What kind of ad do I run?
You may use Facebook and TikTok to advertise in a variety of ways. When it comes to generating traffic, converting visitors, and boosting sales, Facebook and TikTok each have distinct advantages.
For You Pages on Tik Tok make the algorithm distinct from any other social media platform (FYP). To put it simply, the FYP effectively ensures that those who have previously seen particular sorts of material will continue to see it. If you’ve ever used TikTok, you’re familiar with the sensation of being drawn down a rabbit hole of cosmetic instructions, terrible first dates, and beautiful pet videos. You may expect your advertising to appear similarly. People who have previously watched comparable material will see it in the FYP.
As a result, when it comes to Facebook advertisements, I prefer Traffic and ATC over the conversion-focused ones that I usually use. People looking for something comparable to what you’re promoting will notice your offering right away. Conversion isn’t an issue. Later on, I’ll go into detail about what’s going on.
Do I target an audience?
Don’t worry about targeting anything because of the FYP and the strength of TikTok’s algorithm. The FYP does the heavy lifting for me by directing the proper individuals to my material. Your advertising costs will be minimal, and TikTok will help you locate your audience. Don’t get bogged down in the details here.
Scared of learning a new ads platform?
There is a striking resemblance between TikTok’s business manager and Facebook’s. It’s more cumbersome, but it’s easier to use. TikTok’s ad platform may be simply understood if you have a basic knowledge of Facebook’s business manager.
Combining TikTok with Facebook
TikTok and Facebook advertisements may be used to conduct a whole campaign. When buyers see my goods on my website, they are subsequently retargeted on Facebook via the Facebook Pixel, which provides more social proof. Because of the marketing strategy I created, my firm could weather the Apple iOS 14 release and other major setbacks this year.
TikTok commercials shouldn’t be overanalyzed. Despite their simplicity, they pack a significant punch. Let’s examine how it impacts your brand.
