Understanding Royal Warrants and Their Impact on Your Business
As a small business owner, you may have seen the prestigious royal warrant logo on certain products, indicating that they are “By appointment to Her Majesty the Queen.” But what exactly does this mean, and how can it benefit your business? Let’s explore the significance of royal warrants and how they can impact your business’s reputation and sales.
What Exactly is a Royal Warrant?
A Royal Warrant of Appointment is a mark of recognition given to individuals or companies who have consistently supplied goods or services to the late HM The Queen, the late HRH The Duke of Edinburgh, or HRH The Prince of Wales or their households. This signifies that these companies meet high standards and have regularly supplied the Royal Household.
It’s worth noting that royal warrants are not limited to luxury goods. In fact, they cover a wide range of products and services, from everyday necessities to more specialized items.
How Many Royal Warrants Exist?
Currently, there are approximately 850 royal warrants held by around 750 companies or individuals. However, this number is subject to change on a monthly basis.
Eligibility for Royal Warrants
Until their deaths, the late Queen, Queen Elizabeth the Queen Mother, and HRH The Duke of Edinburgh were all grantors of royal warrants, as is the new King in his position of Prince of Wales. Companies that hold existing royal warrants will need to reapply to the Royal Warrant Holders Association by the new King and Prince of Wales, but can continue to hold their existing warrants for two years.
It’s important to note that the process of obtaining a royal warrant is not open to all types of businesses. For example, bankers, brokers, solicitors, and employment agencies are not eligible to apply for royal warrants.
Duration of Royal Warrants
Royal warrants are typically granted for up to five years and are reviewed before expiration to determine whether they should be renewed for an additional five years.
Impact of a Royal Warrant on Your Business
Being granted a royal warrant can enhance the reputation of your business by associating it with quality and excellence. However, it’s important to adhere to strict guidelines regarding the display of the royal warrant on products, stationery, and advertising materials.
It’s worth noting that a royal warrant does not guarantee an increase in sales or require you to provide your products for free. Each royal household purchases products on commercial terms.
Application Process and Considerations
Businesses can apply for a royal warrant after supplying a royal household with goods or services for at least five years out of seven, including within the 12 months before applying. The application process involves completing various forms and meeting sustainability criteria as outlined by the Royal Warrant Holders Association.
Conclusion
While the process of obtaining a royal warrant may be stringent, the recognition and reputation associated with this prestigious honor can significantly benefit your business. By understanding the criteria and expectations of royal warrants, you can position your business for potential recognition by the Royal Family and the wider market.
