The use of technology has advanced to the point where small businesses can benefit from a variety of online tools and software. These tools can assist with internal communications, customer relationship management, project management, email marketing, password management, customer service, and payroll.
By the end of 2024, over 20% of all retail sales are expected to occur online, making it essential for business leaders to embrace digital domain. AI aids and online store management tools are crucial for ecommerce success.
In fact, more than 80% of small businesses have invested in AI in the last five years. These AI-powered tools have improved workflow, onboarding, customer service, and overall performance for many businesses.
To fully understand the benefits of online tools in 2024, businesses should consider the following:
Saves money
Utilizing technology tools can automate parts of operations, resulting in cost-effective and efficient processes. This reduces the need for excessive staff and minimizes the likelihood of costly human errors.
Boosts growth
Technology tools have the ability to improve workflow, marketing, and customer relationships, ultimately facilitating business growth.
Improves customer service satisfaction
Tools like live chats allow businesses to connect with customers 24/7, enhancing customer satisfaction and leading to more repeat customers and increased sales.
Enables remote work
Technology tools such as project management software have made remote work possible for small businesses, reducing the cost of traditional office-based operations while improving productivity and work-life balance.
In 2024, businesses should invest in the following online tools:
HubSpot
HubSpot’s free CRM tool gives businesses a real-time view of employee conversations and relationships with customers and suppliers. It can track leads and ongoing conversations across multiple communication channels.
Trello
Project management software like Trello allows teams to collaborate and communicate throughout a project by providing a platform to share files, set deadlines, assign tasks, and track progress.
MailChimp
MailChimp is an automated email marketing platform that sends targeted emails to the right people at the right time, leveraging AI to launch campaigns quickly with on-brand, pre-designed templates.
Slack
Slack is a collaboration tool for internal communication, offering channels for different teams, instant messaging, file sharing, and video or voice calls.
LastPass
LastPass Business enables secure password management for employees, offering benefits such as encryption protection, user authentication options, and customizable plans.
Quickbooks
QuickBooks payroll software automates employee payments, taxes, and compliance with HMRC regulations, also integrating with QuickBooks accounting for expense tracking and invoicing.
Zendesk
Zendesk provides 24/7 live chat support powered by machine learning to enhance customer service and streamline conversations across different platforms.
In order to succeed in 2024, small businesses must fully embrace the potential of these online tools and platforms. As remote and hybrid work arrangements become increasingly popular, these tools will also benefit workflow, productivity, and communication for small teams, regardless of employee location.
