Title: How to Set Up an Instagram Business Account for Your Small Business
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Instagram is a popular social media platform for small businesses, allowing them to showcase their products and services through visually appealing content. Getting started with Instagram for your small business is simple and can greatly benefit your brand’s online presence.
1. Sign up for an Instagram Business Account
To get started, download the Instagram app from your phone’s app store. If you already have a personal account, you can sign in and choose the “Add Account” option. Follow the instructions to sign up using your phone number, email address, or Facebook login. You can always change your personal name later on, so no need to worry about that now.
2. Set Up Your Profile
When setting up your profile, choose a username that relates to your business and is recognizable. Use your business logo as your profile picture, and ensure it is the ideal size for Instagram.
3. Switch to a Business Profile
Transform your Instagram account into a business profile by heading to your profile and clicking on the account settings. Choose the ‘Switch to Professional Account’ option and follow the guided steps to set up your business features, connect your Facebook page, and choose relevant industry categories for your business.
4. Complete Your Profile
Before you start posting on Instagram, make sure to complete your profile by updating your profile name, adding a detailed description of your business in the bio, setting action buttons, and making your profile public. Additionally, enabling two-factor authentication and setting notification preferences are important settings to consider.
To make the most of your new Instagram account, create a marketing strategy for the platform. The online guide on Instagram marketing will help you get started, including guidance on leveraging stories, hashtags, and influencer marketing.
This article was brought to you in partnership with The UK Domain.
For more information:
– Read more about Instagram for small businesses
– Learn how to use Instagram Stories effectively
By following these steps, your small business can maximize its potential on Instagram and reach a wider audience. Invest the time to optimize your profile and create engaging content on the platform to see real success for your business.
