Online survey platforms for small businesses

You may learn a lot about your client’s tastes and preferences by conducting an online survey.

SurveyMonkey isn’t the only poll-building software out there; there are many others. You may use them for various purposes, including product creation, customer satisfaction surveys, market research, and even campaign testing.

Key survey features which can help your business

Survey tools might be overwhelming for those who have never used one before, but there are a few aspects you should keep an eye out for.

Among the most common characteristics are:

Types of questions
Skip options
Export of data
Customisation
Analytics and reporting
Automated logging and tracking
Surveys in several languages may be embedded.
Salesforce, Google Sheets, Google Docs, HubSpot, and MailChimp are all apps that can be integrated.
E-mail advertising
Using branching/skip logic may direct users to various questions and pages depending on their answers to previous questions.
Customizable logos for businesses

What to be aware of

It’s just the things that aren’t available in the free version that you should keep an eye on. On certain systems, the free version is almost identical to the paid version, while the free version is stingy on others.

To give you a sense of how generous the free versions are and in which areas, we’ve included some of the features included in the premium editions.

SurveyMonkey

Many people think of this when they think about internet surveys.

However, users may only submit surveys with a maximum of ten questions and examine a maximum of one hundred replies at a time. In comparison to other platforms, that’s terrible. It suggests the platform is resting on its laurels rather than providing an equally compelling product.

If you want to give the premium versions ago, you’ll have to fork over the money to get started. Auto-renewal is enabled on their premium plans thus yearly payments may easily be missed.

On the plus side, it’s simple to use for those just starting or doing a little amount of research, and there are a tonne of tutorials available online if you get lost.

Unlimited surveys, unlimited questions, and unlimited replies are just some of the extras that are included in the subscription editions.

The cost of the paid versions is as follows:

Individual Benefit: €36 ($33) per month

The monthly cost of Team Advantage is €30 ($28).

Bespoke: The Enterprise

Google Forms

Another option is Google Forms, which you may already be acquainted with. It’s easy to use, and you can use Google Sheets to analyse the data you’ve gathered.

Small-scale research may be done with a free personal version, but a monthly subscription for the corporate version is required.

Even though it’s a free service, the inclusion of photographs and YouTube videos, as well as the opportunity to collaborate with others, make it noteworthy.

We are paying customers to access additional features such as Gmail-based email, a shared calendar, data loss protection, and quizzes.

The cost of the paid versions is as follows:

Basic: £5 ($6; €6) per month per user

Business: ten pound sterling ($12) per month per user

Enterprise: £20.50 ($25.50) per month for each user

ProProfs Survey Maker

ProProfs Survey Maker claims that its programme may help you operate more efficiently, hire smarter personnel, and produce more satisfied consumers.

Unlimited surveys, poll builders, templates, reports, custom scoring and results, and unique branding are all included in the free edition of the programme. You don’t need to know how to code to make them.

All packages come with a 15-day free trial period.

Users who only need to produce many surveys will find that ProProfs’ free edition is suitable. Paying for one of the premium alternatives will provide you additional choices in terms of branding on your surveys, customer assistance, and sophisticated reporting.

Extras in premium versions include Mailchimp, Salesforce, WordPress integrations; sidebar forms; pop-up surveys; and bespoke welcome and thank you screens.

The cost of the paid versions is as follows:

The essentials are a monthly response fee of $0.05 (£0.04). You’d spend $300 (£228) a year for 500 answers a month.

Premium: $0.10 (£0.07) per month for each answer. You’d have to pony out $600 (£456) a year to get 500 answers a month.

Toluna QuickSurveys

As a Toluna QuickSurveys user, you get access to an infinite number of surveys with real-time reporting even on the free edition. Send out links and embeds to your surveys, as well as post about them on social media.

You may use Toluna’s worldwide network to supplement your own clients’ market research efforts.

Additional features in the commercial edition include complex filter logic, limitless email invitations, extensive reporting and analytics, and configurable ending pages.

The cost of the paid versions is as follows:

It costs £60 a month to subscribe to this plan.

Crowdsignal (formerly PollDaddy)

There are no limits on the number of polls and surveys created with Crowdsignal. It is possible to combine the platform with WordPress to have an easy-to-use dashboard.

As of November 2018, the firm has just changed its name from PollDaddy to Crowdsignal. There is a disadvantage to using the free version, particularly if you are a more established business, in that it contains Crowdsignal branding, which may contradict your own identity. Your ambitions may be hindered if you cannot vote in polls or filter reports.

The free version doesn’t provide much in comparison to the paid ones.

Multiple user accounts, sophisticated reporting, and the ability to use your domain name are among the commercial version’s extras.

The cost of the paid versions is as follows:

An advantage is that it costs just $17 per month.

Corporate: $75 (£61.50) per month

SurveyPlanet

SurveyPlanet seems to be a more visually appealing platform, making it a better fit for a creative business or brand. Unlimited surveys, questions, and replies are included in the free edition and the option to deactivate participants, embed surveys, and post them on social networking platforms.

If you’re anticipating a lot of responses from mobile devices, this site offers a responsive design for you. The surveys are now available in over 20 languages, including English, Spanish and Chinese.

Because the free edition offers so much, upgrading to the Pro version may not be worth the money you’ll spend. A year’s subscription for one person costs around $148. However, each additional user will be charged at a reduced rate.

Paid features include the ability to include photos, export results, create custom themes, branch survey questions, and get an estimate of survey time.

The cost of a subscription to the premium version

The advantages are $20 a month (£16.50)/$180 per year (£148).

SurveyNuts

To conduct more in-depth studies, you may use Nuts’ photo polls, open-ended questions, and the ability for respondents to submit files. A survey may contain a variety of question kinds, and you can even construct a quiz if that’s what you want.

Unlimited questions, unlimited replies, export, and individual answer viewing are all included in the subscription edition.

The cost of the paid versions is as follows:

A month’s rent is £17.

An advantage is that you only pay £25 a month.

In addition, you’ll pay £39 a month.

Typeform

With Typeform, you can create a personalised welcome screen and include GIFs, photos and videos to your surveys. Google Sheets and MailChimp are also included.

The majority of TrustPilot ratings praise the surveys’ aesthetic appeal. Because the commercial editions of Typeform are so expensive, you should only upgrade if you use Typeform regularly.

File uploads, responder notifications, and logic leap are all included in the commercial version.

The cost of the paid versions is as follows:

Cons: Monthly payment of £24

£46 a month for Pro+

SightMill

What people think about your organisation, brand, website, and goods may be gleaned via customer feedback. The Net Promoter Score (NPS) is a well-established method for collecting and analysing customer feedback (NPS). To better understand what makes for happy consumers and so increase their levels of customer satisfaction, millions of small businesses, rising companies, and international corporations utilise this tool.

It is possible to send out NPS surveys to consumers by email, text message, or on your website or at events using specialised customer satisfaction software like Sighthill. Emails and surveys included in your website’s content are two of the most common methods for soliciting customer input.

Sighthill comes with pre-made email templates and a WordPress plugin so you can get started right away. Every subscription comes with sophisticated capabilities you need to monitor and respond to consumer feedback in real-time. For firms with more than 50 workers, the same software and approaches assess employee engagement.

The cost of the paid versions is as follows:

Preliminary fee: $25 per month

a basic plan for $49 a month

An increase in revenue of $99 a month

Professionals pay $199 per month ($180 per month for UK residents).

Sighthill, on the other hand, provides a free trial to get you up and to run right away.

Zoho Survey

CRM solutions are also offered by Zoho, which you may have seen previously. When it comes to surveys, the platform lets you embed as many as you’d like (with as many as 100 replies per survey) and interface with Slack for seamless team collaboration and communication. With an easy-to-use UI that isn’t dull in the least, you may send a fast-fire example query to get a speedy response.

You may also export to PDF and post on social media.

In subscription editions, real-time replies, multi-lingual surveys, Shopify connection, and Zendesk integration are all included.

The cost of the paid versions is as follows:

Plus: £20 per month

An advantage is that you only pay £25 a month.

£60 per month for Enterprise

SmartSurvey

You may create limitless surveys (with restricted questions and replies) and two tracking links with the free edition of SmartSurvey, which claims to be an alternative to SurveyMonkey.

Keep in mind that users have criticised the platform’s analytic skills, so keep this in mind if you undertake extensive research. However, its great customer service and simplicity of use have been lauded. SmartSurvey is better suited to more formal and well-established organisations.

Optional premium features include:

Multiple user accounts.
An infinite number of questions and answers.
The ability to design your look and feel.

The cost of the paid versions is as follows:

It costs £22.50 a month.

a monthly fee of £45 for a small business

Bespoke: The Enterprise

Survey Anyplace

You may create an infinite number of surveys using Survey Anywhere, and you can even collect replies offline. You can also filter your data and reports in a variety of ways.

Even though the user interface is somewhat sparse, the platform offers various features, including interactive quizzes.

Questions and answers are scored, several languages are supported, formulae may be entered, and CSS is used to enhance the overall look of the commercial edition.

The cost of the paid versions is as follows:

$25 a month (around £20.50)

The monthly fee is $42 (£34.50) for a professional.

Bespoke: The Enterprise

SurveyLegend

The free version of SurveyLegend allows you to create three surveys with limitless questions and answers. When it comes to product development or consumer relations, the layouts are ideal since they are visually appealing and interesting to look at. You can see what’s coming in and see patterns early using live analytics, but you can’t filter the findings for more in-depth understanding.

This is perfect if you anticipate many answers from people using mobile devices, as responsive themes are available. In addition, if emojis are in keeping with your brand, you may include them in your messages.

However, unless you purchase a subscription package, you will not export data. This will be a serious issue for some firms.

Data filtering and sophisticated branching are also included in commercial editions.

The cost of the paid versions is as follows:

Compared to the monthly fee of $15 (around $12.50), this is a significant saving.

Small business: $25 (£20.50) per month

It’s unheard of £53.50 ($65) a month.

So, which of these free online survey platforms is the best?

Based on the nature of your business and the expectations you place on it, you’ll have to determine this for yourself. Some businesses are more successful than others, but let’s break it down further by industry.