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A £4.5m Centre City innovation hub has been planned for Birmingham.

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A £4.5m Centre City innovation hub has been planned for Birmingham.
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Bruntwood SciTech has initiated its £4.5 million redevelopment of Centre City in Birmingham, the UK’s largest property provider to the science, technology, and innovation sectors. The 210,000 sq ft building, located in Birmingham’s vibrant theatre district, will become the city’s central hub for innovation-led businesses. The redevelopment will offer cutting-edge workspace, flexible options, and advanced wellness facilities to businesses at various stages of growth. The revitalised Centre City is set to be completed in January 2025, with a new name to reflect its transformation.

The 20-storey building will provide co-working and pay as you go options to complement its existing leased offices, fostering collaboration and wellbeing with inviting new internal spaces, including a spacious lounge with biophilia and café. Centre City’s basement will include a high-quality fitness and weights studio, contemplation room, and bike storage area, adding to the improvements of the building’s ground floor and central atrium.

The prime location of Centre City, less than two minutes from Birmingham’s New Street Station, and in close proximity to the Bullring Shopping Centre, offers unparalleled access to Birmingham’s extensive transport network, including the expanding West Midlands metro network, as well as an extensive retail and amenity offering. With limited space made available, the building provides a unique opportunity for businesses of any size, offering flexible floor plates ranging in size from 7500-23,000 sq ft.

Bruntwood SciTech’s dedication to fostering innovation and economic prosperity is demonstrated in the pivotal moment for Birmingham represented by the redevelopment of Centre City. The £4.5 million transformation offers a unique opportunity for businesses to thrive in a dynamic environment, supported by convenient access to Birmingham’s extensive transport network and vibrant retail offerings.

According to Mohammed Ali, senior asset manager for Bruntwood SciTech: “As we progress with construction, we look forward to welcoming a diverse range of leading organisations to this revitalised landmark, further cementing Birmingham’s reputation as a premier destination for business growth.” Additionally, Andy Riach, director for Lambert Smith Hampton, is proud to be part of the transformative redevelopment of Centre City and believes the project will have a positive impact on the local business landscape.

Tags: BirminghambusinessCentre Citycoworkingentrepreneurshipinnovation hubnetworkingstartupstechnology£4.5m
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Maintain consistency in brand messaging, visual identity, and tone of voice across all offline and online channels.
Use the same brand logo and color palette across all channels to enhance brand recognition.
Ensure that brand communication and customer experience is consistent across all touchpoints, from storefronts to social media accounts.
Develop a brand style guide that outlines guidelines for brand consistency across all marketing materials and platforms.
Use the same brand tagline or slogan across all channels to reinforce the brand message.
Align marketing campaigns across all channels, taking into account the unique qualities of each platform.
Continuously monitor and evaluate brand consistency across all channels to identify and address any discrepancies or issues.

  1. Maintain consistency in brand messaging, visual identity, and tone of voice across all offline and online channels.
  2. Use the same brand logo and color palette across all channels to enhance brand recognition.
  3. Ensure that brand communication and customer experience is consistent across all touchpoints, from storefronts to social media accounts.
  4. Develop a brand style guide that outlines guidelines for brand consistency across all marketing materials and platforms.
  5. Use the same brand tagline or slogan across all channels to reinforce the brand message.
  6. Align marketing campaigns across all channels, taking into account the unique qualities of each platform.
  7. Continuously monitor and evaluate brand consistency across all channels to identify and address any discrepancies or issues.

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