Abercrombie & Kent Travel Group has announced its intention to enhance its technology capabilities after obtaining almost £400 million in financing from Citi. The funding will allow the company to restructure its current legacy financing arrangements and provide a clear runway for expansion in the years ahead.
To achieve its goals, the company’s strategy focuses on unifying every aspect of the business and improving the end-to-end customer experience. This includes investing in its back-office systems and creating a digital infrastructure centred around a new global website, centralised booking system and travel advisor portal – all supported by a bespoke CRM platform.
Additionally, the company will expand its owned assets globally, including new destination management companies and physical properties such as camps, lodges, and riverboats in both existing and new markets. Presently, Abercrombie & Kent has 56 offices in 34 countries.
“This deal cements another milestone in the over 30-year relationship between my family and Citi,” said Manfredi Lefebvre d’Ovidio, AKTG executive chairman. “It is a partnership that has helped build businesses and generate growth all around the world. I am excited about this next chapter together and the possibilities it unlocks for Abercrombie & Kent.”
