Flutter Entertainment is one of the biggest betting brands online and is known for investing in new technology and products for their members. The company was formed by the merger of Paddy Power and Betfair in 2015. The newly-formed company set out to acquire brands that would help them advance online betting, and in 2017 they acquired Draft, a daily fantasy sports operator, and in 2018, they purchased FanDuel to expand their reach in the US. Additionally, they have acquired brands like Adjarabet, The Stars Group, and Tombola, among others. The company rebranded as Flutter Entertainment in 2019 to reflect the number of brands they had acquired.
Flutter Entertainment’s portfolio of brands, referred to as the Flutter Edge, is unparalleled in the sector, and the company aims to use this collective power to bring new and exciting experiences to the online gambling industry. They aim to expand their reach globally and into new markets, especially in the US.
Flutter Entertainment heavily invests in tech and talent, keeping their finger on the pulse of new technology and improving their offerings. They opened a development facility in Leeds in 2021, which is designed to bring employees together to work on innovative concepts. The facility is also home to the Sky Betting and Gaming’s Skills Academy, which provides opportunities to early-career talent.
Not only does Flutter Entertainment invest in betting technology, but they also focus on environmental innovation and aim to reach net-zero carbon emissions by 2035. The company plans to reduce emissions while investing in carbon removal projects where they cannot.
In summary, Flutter Entertainment is disrupting the online gambling industry by investing in technology, talent, and environmental innovation, aiming to become one of the leading brands in the sector. Their recent investments promise exciting new offerings for their members in the future.
