London-based sustainability startup, Signol, has secured £2.5 million in funding from leading industry-focused investors, including Ultranav, MOL PLUS, and New York-based venture capital firm TMV. This tech-enabled behaviour change service uses behavioural science to reduce emissions in shipping and aviation, where the human factor plays a key role. Signol’s approach helps to engage the workforce in reducing emissions through their daily routine, saving companies over 100,000 metric tonnes of CO2 to date. TMV’s co-founder and general partner Marina Hadjipateras believes Signol’s solution can extend beyond aviation and shipping to various industries, making it a compelling investment case. Additionally, Signol plans to explore how AI can empower individuals to perform their jobs efficiently.
Previously backed by East Innovate, the fact that industry-leading companies such as Ultranav and MOL have invested affirms that Signol’s human-centric approach is critical to companies’ sustainability strategies. Michael Fanning, Signol’s CEO, said the new investment would allow the company to accelerate its growth and impact further.
