The University of Salford’s expert in artificial intelligence and digital transformation, Dr. Richard Whittle, will be advising on Manchester’s digital strategy. He will provide his expertise on dark pattern auditing, digital transformation in the public sector, and generative AI. Led by Manchester City Council, the project will involve Dr. Whittle mapping Manchester’s AI ecosystem. He will use a stacked systems map approach to examine the technology’s relationships with social good outcomes, as well as delivering AI skills training for the Council. His work on dark patterns will also help inform the strategy to support Manchester residents in the next wave of the AI-driven digital revolution.
Dark patterns are tricks that some online companies build into their apps and websites to encourage consumers to make thoughtless purchases and take decisions that they may not actually intend. Dark patterns also make it easy to accept all tracking cookies and quickly agree to terms and conditions, plus frictionlessly sign up for a service/subscription but make it difficult to unsubscribe. This harmful form of digital design has led some governments to take action to instil consumer protection. For example, in 2023, the US’ Federal Trade Commission (FTC) filed a lawsuit against Amazon for tricking millions of customers into enrolling in Amazon Prime via auto-renewals without their consent and subsequently complicating the cancellation process, making it difficult for customers to leave.
Dr. Whittle stated, “As AI and other new technologies continue to emerge into our lives, it’s essential consumers are educated not only on their potential but also their power.” He is thrilled to support Manchester’s digital strategy and examine the impact of technology on the economy and society. In addition to his work on dark patterns and generative AI, Dr. Whittle previously led the retail economy technical research for the Greater Manchester Independent Prosperity Review. He is also a visiting fellow at the International Public Policy Observatory, where he is researching AI preparedness of policy and anchor institutions, including local government and universities.
Councillor Rabnawaz Akbar, executive member for finance and resources at Manchester City Council, expressed his excitement to work with Dr. Whittle. He believed that Dr. Whittle’s expertise in AI and digital transformation would bring a new perspective and significantly contribute to developing the approach to using AI and other new technologies. The collaboration supports the Manchester Digital Strategy and the Inclusive Economy Strategy by enhancing Manchester’s understanding of the AI ecosystem. Additionally, with the potential for AI misuse being a significant concern, Dr. Whittle’s insights will be invaluable. His work will help ensure responsible AI use, driving innovation, boosting productivity, and promoting an inclusive, technology-driven economy in the city.
