The eCommerce fulfilment company Warehow has secured £2.1 million in Series A funding in a round led by the Midlands Engine Investment Fund II and managed by Mercia Ventures, with additional support from existing investor MENA Moonshots. Warehow provides a one-stop-shop for fashion and homeware retailers to sell on multiple marketplaces, with items picked, packed, and shipped from state-of-the-art warehouses in Nottinghamshire. The company manages returns processing and already has partnerships with several top brands. The latest funding will be used to enhance technology, create greater storage capacity, and increase sales and marketing activities. CEO Pete Harris called the investment, which takes Warehow’s total raised to more than £3.75m, “a significant milestone” and said it will help accelerate growth and execute the firm’s business plan more effectively.
“The Midlands Engine Investment Fund II invests in ambitious and innovative SMEs in the Midlands and this recent investment in Warehow highlights the fund’s commitment to supporting growth-focused businesses”, said Jody Tableporter, Director at the British Business Bank. Howard Mitchell, from Mercia Ventures, commented that the company’s efficient warehouse operations and innovative use of technology are key drivers of its success and the latest investment would enable the firm to meet increasing demand and scale the business.
