The web portal for Topshop and Topman, formerly known as major UK retail brands, will be relaunched after ASOS sold off a 75% majority stake for £135 million to Danish clothing group Heartland, with ASOS holding the remaining 25%. The deal includes certain design and distribution rights, allowing ASOS to continue selling the brands while enabling Topshop.com to relaunch within six months of the Heartland transaction closing. Bestseller CEO Anders Holch Povlsen, ASOS’s largest shareholder, was involved in the deal. Hearthland CEO Lise Kaae said they are excited to work with their partners in a strong alliance to expand Topshop and Topman’s customer reach.
ASOS’s debt profile is also being reorganised with a refinancing plan, including a £250m offering of convertible bonds due in 2028 and repurchase of some of its outstanding £500m convertible bonds due in 2026.