VIOOH, a digital out of home (DOOH) supply-side platform for advertising, has recently introduced several intelligent programmatic planning improvements within its Trading Manager platform. As the number of targeted briefs related to OOH advertising continues to increase, VIOOH’s new map-based planning capabilities provide interactive campaign visualisations in real-time, showing availability. This enhances the targeting process through the option of applying audience affinity and point of interest data. The VIOOH Intelligence Allocation Engine powers the planning functionality and adds smart decision-making to optimise custom deals.
This planning enhancement feature allows media owners to quickly and easily plan for multiple objectives across various datasets through targeting the right people, on the right screens, at the right time. “We are constantly striving to elevate our product capabilities based on the needs of our clients, and the planning enhancements we now offer our VIOOH Intelligence customers is another leap towards creating the data-driven future of out of home trading,” stated Jon Block, Chief Product Officer at VIOOH. The planning tool has proven to be intuitive, allowing media owners to immediately plan even the most targeted brief with ease.
VIOOH’s recent enhancements demonstrate an ongoing commitment to its clients by creating a data-driven future of out of home trading. These client-centric improvements set VIOOH apart as an innovative leader in MarTech.
