The Grenade Story: A Landmark Acquisition by Mondelēz International
In 2021, Al and Juliet’s entrepreneurial venture reached an unprecedented milestone with a £200 million acquisition deal by Mondelēz International, the renowned producer of iconic brands like Cadbury. This strategic move aimed to propel Mondelēz’s expansion into the fast-growing healthy snack segment, leveraging Grenade’s trailblazing potential in the industry.
This significant partnership solidifies Grenade’s position as a key player in the healthy snack market, aligning with Mondelēz’s vision for growth and innovation.
