Evolved Ideas, in collaboration with Enable, has strategically acquired e-bate Limited, highlighting the growing momentum in rebate management. The deal unites three Midlands-based technology companies. Established in 2019, e-bate Limited has become a key player in the rebate management industry, offering software solutions to manage complex and high-value rebate programs for different sectors.
ebate Software Limited, the result of the collaboration between rebate management software Enable and Evolved Ideas, has made the acquisition. Colette Wyatt, CEO of Evolved Ideas and one of the original founders of e-bate Limited, is thrilled about the milestone, stating that customers will receive a high level of service, and teaming up with Enable will provide extensive technical capabilities and firm financial foundations.
Enable’s founder and CEO, Andrew Butt, believes that partnering with Evolved Ideas will add additional value for rebate strategists and shape the future of the industry. Rebate management is undergoing a transformative shift because of technological advancements, leading companies to collaborate and drive additional innovation. Enable’s acquisition of Profectus’s Rebate Deal Management arm in 2022 and the recent announcement of AI-based analytics for rebates mark this transformative shift, and combining strengths will enhance service delivery.
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