Max Cotton, founder of Another Round, a training platform that raised over £1 million in funding, has launched a new AI fitness platform, VOR. VOR addresses specific business challenges, such as a decline in personal trainer businesses and the cost-of-living crisis, which prompt many customers to abandon paid fitness activities. VOR’s adaptive automation engine utilises principles from astrophysics and creates top-notch training to improve efficiency, member and trainer retention, engagement, and impact of physical exercise. The platform offers fully customisable workouts in seconds for health and fitness professionals to provide in-person or online. VOR also recognises the potential consequences of model errors and existing inequalities within the industry.
Tailored to each business’s training styles, customer demographics, and gym floor plans, VOR provides high-level customisation, personalisation, and accuracy without the need for hardware or a new tech stack. “The technology we’ve created will allow us to expand into the global market, becoming the tool for every workout plan and empowering health professionals across various disciplines,” said Cotton.
Jesse Shanahan, VOR’s chief technology officer, calls attention to the fact that many tech startups decide to use AI and then attempt to find a problem they can solve with it. VOR did not limit themselves to the approaches and technology that are most popular; they found the best-fit solution for the problem by taking inspiration from astrophysics and building a novel approach to automation.
Through continued research and development, Cotton aims to support professional trainers, businesses, and the wider healthcare and fitness sector. “We’ve only just scratched the surface of what’s possible when you combine the power of AI with the expertise of human trainers,” he stated.
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