Fruugo, a UK-based online marketplace platform, has hired Fergal Gara as its new COO in preparation for global expansion. Prior to joining Fruugo, Gara served as the chief commercial officer at CMS Distribution, overseeing commercial strategy and operations across the UK, Europe, and the USA. He also held several roles at Amazon, leading internal transformation programs, the implementation of new automation and business intelligence tools, and delivery of operational improvement programs.
As the new COO of Fruugo, Gara will draw on his deep sector knowledge, having led numerous change programs and acquisitions in the European and USA markets. Gara will utilize his expertise to steer Fruugo’s sales and marketing activity, building awareness and driving customer engagement across key regions.
Dominic Allonby, the executive chairman and co-founder of Fruugo, commented on Gara’s appointment, saying, “Fergal has extensive board-level experience with some of the biggest names in the retail sector. His appointment to Fruugo’s executive team is a pivotal moment in Fruugo’s history. We can trust him to guide us and implement Fruugo’s strategic vision for 2024 and beyond.”
Gara expressed enthusiasm for his new role, stating, “It’s a really exciting time to be joining Fruugo given its growth trajectory. I look forward to helping Fruugo expand in several key markets and working closely with retailers to help them achieve their sales goals and drive cross-border trade, which is vital to the wider economy.”
